In the realm of website development Content Management Systems or CMS have acquired a status of great importance and of the many platforms of CMS; Joomla is definitely a platform of choice for many. Out of the many advantages of Joomla, one characteristic that makes Joomla a champion web development tool is its capability to support customization. Now, why the integration of custom elements so important in website building?
Website is like a passport to the world driven by internet hungry people. However, presence of a website is not enough to get noticed as everyone else is doing the same. You have to do something unique to secure that niche place for yourself. Development and design of custom websites can be of strategic importance in this regard. Joomla as an open-source CMS allows that easily. The framework has the flexibility and capabilities which can be harnessed to the benefits of the users to build websites that can be fashioned as per the custom requirements of the business. Modifying the source code, Joomla platform can be leveraged to build robust and dynamically oriented custom-fit solutions.
Joomla as a platform is known for being functionally enriched that offers enhanced productivity. In the Joomla extension directory there are numerous modules which can be configured and used for component building in websites. However, one can easily do add-ons maintaining Joomla coding standard. Extra functionality can be added, new plug-ins can be introduced and custom components can be created. One can add social networking modules, event calendar, shopping cart components, personalized payment gateways, etc., in Joomla.
The template system of Joomla is another area which enables handy custom changes within the websites. This open-source CMS comes with numerous pre-configured templates. Depending on the choice of the template, the layout and the content structure of your website will be determined. One can choose from the umpteen numbers of standard templates that are there by default in Joomla framework. Both free and commercial versions of the templates are available for usage. However, if you want to give your website a new look and feel, then you also introduce customizations within the templates. Tweaking is allowed in the framework. You can do customizations in the standard templates available already, or else you can create your own custom templates to give your website an exclusive look. The template file structure of Joomla needs to be manipulated to get the desired custom templates, but this requires technical proficiency and skills.
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How critical a website is for making a mark in the digital world? The answer will elicit a strong affirmative response. In an internet hungry generation, it is vital for any business – be it small or large, to market them in the online forum. This can be easily achieved through a website. The latter can be the most effective marketing tool of your company that demonstrates your products and services to the targeted audience, cutting across the boundaries of geography and time. The job, however, does not end with having a website.
You have a website for your company, but still your website is incapable of driving requisite business and the conversion rate of your website remains low, as well. Confused? Chances are that the development of your website lacks professionalism. There is a huge difference between just a website and professional website. There are many advantages that a professionally designed and developed website will have which you will miss if you do not opt for that.
If your designer is not professional, then the look of your website can get jeopardized to a large extent. Wrong usage of colour combination, incorrect font size or font types, etc., can rob your company’s website from donning a professional appearance. Professional web design services will never make such mistakes and will make sure that the design is in congruence with the needs and profile of the business. They will also make sure that the rendering of CSS is valid, according to the W3 standards. This will ensure that the website remains compatible with multiple browsers where the layout of the website maintains uniformity, and there is no inconsistency.
If you want to infuse in the website adept functionality, then there can be no alternative to professional development services. The latter will have thorough knowledge of the advanced technological standards like HTML5, jQuery, Ajax, etc., which they can successfully implement to develop websites that are user-friendly. Integration of new techniques will ensure fast validation and seamless load of the web pages. With this, professional web developers will ensure robust coding through usage of proper frame works and standards. The website will be secured, and the information will be encrypted. This reduces the chances of hacking the website to a great extent. Such high coding standards cannot be expected of a company which has no professional expertise.
Thus, before plunging into the foray of website development, think whether you want to have the website just for the sake of having it or the professionally built website that can give your brand value the right push?
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Anybody associated with the online world must be familiar with SEM or Search Engine Marketing and SEO or Search Engine Optimization. Despite the strong prevalence, often there is confusion among the usage of these two terminologies. The reason being both of them are used primarily to make website search engine friendly.
So, how different are these two, or do they point to the same thing?
Both the statements are to an extent true. SEM and SEO are definitely not the same, yet they coalesce to an extent. Not just because they both have the same objective I.e. getting more traffic for the website through higher search engine page ranks. This is because SEO is a part of SEM. SEM refers to the whole online marketing campaign that is being done to make the existence of the website more and more discernible in the online world. SEO is definitely one part of that technique, but it does not encompass the whole SEM methods. Under the gamut of the latter, there are other methods, as well. Paid campaigns are also a crucial part of SEM. Such paid techniques also do the same job as SEO. But, unlike organic SEO practices, they are not free. Money has to be shelled out for such techniques. Such methods may include Pay per click method, paid inclusion of the website in the data base of directories, search engines, ad purchase for specific keyword search query, etc.
In organic SEO, however, there are no such paid gains. Naturally, higher ranks for the website is made through ethical methods like keyword optimized content, link building, content marketing, social media marketing, etc. Your website will not have higher ranks because you paid for it, you will gain it free by the merits of your SEO campaigns. Of course, there is accost of hiring a SEO experts, but the results are more robust and sustainable.
Thus, SEM and SEO have the same mission, but SEO is only a part of the whole internet marketing tool called SEM.
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Every business wants to leverage the technological benefits that the IT industry has ushered in. In fact, technological revolution stemming from IT is rapidly changing the face of the business and how it operates. Naturally, dependant on software tools as well as products has become cardinally significant. In this context, one phenomenon that is rapidly gaining prominence and capturing attention widely is custom software development. Now, why has this particular term become so important? And why suddenly businesses are lurking to take advantage of custom software development?
Every business has a set of requirements that are specific to its operations. The functions of a particular business are unique to its own, and hence, according to the specificities of the business functions, tool and products may become important. This is where custom software development steps in and may become one of the most important factors for taking business to new heights. The main purpose of software development is value addition and the best way to do is to align the development according to needs and purpose of the business. This helps business to harness the true potential of software development. This is the reason why bespoke software development has become the toast of the season.
Many will argue that when one can get ready-made products and tools, what is the need to for a separate personalized solution? It is true that one can easily use off the shelf software products and tools, but the catch is do these readymade solutions solve the purpose completely, or does it entail a generic solution? The latter is what off the shelf software products offers, even if they are easy to get.
Custom software development makes sure that it is for you and meant for you. It will have features and functions tailored exactly to what you need and not what you don’t want. In a world bitten by rat race, staying ahead of the competition is a vital part of success. Having access to personalized tools and products can be beneficial for propelling the growth of the business and make it more efficient. Look for customized solutions that are robust, scalable and most importantly, that is customized just for you.
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Easy access to the infinite world of web resources brought with it the complicated question – how to keep track of the online information? The answer to this was sought through bookmarks. One could easily save the URL of the web page in the bookmarks of their browser in their own PC or computing system and access them later when required. However, with time the landscape of bookmarks has made a rapid transition. With mobility becoming the core stone of our lives, browsing internet has become more of an ‘on the go’ phenomenon. Thus, carrying your computing system always and everywhere is not a feasible option. Then, how to check your favorite web page instantly or to log in to your preferred website instantly? In tune with the needs of the new generation, has come the new age of bookmarking. This is called social bookmarking.
Social bookmarking is nothing but storing your bookmarks online. There are dedicated websites, where by simply opening an account, all your favorite links and URLs can be stored in a single point. There are several advantages that are associated with the phenomenon of social bookmarking:
• Accessing your stored website instantly from anywhere. You are no longer restricted to the tool bar of a particular computing system. You can carry the URLs with you. You just have to log in to the website and get the access.
• There is no constraint of space associated with social bookmarking. In your PC, there can be issues of space and you may have to narrow down your choice of saving your favorite URLs, but in case of social bookmarking sites, such problems are weeded out as you have unlimited space for storing.
• You can share your favorite site with anybody easily. Anybody who is logged into the social bookmarking website can see your bookmarked sites.
Thus, do not wait for traditional bookmarking and step into the world of online bookmarking for your web resources and see how miraculously it can make your internet experience a seamless exercise.
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SEM, the acronym for Search Engine Marketing is a contrivance of great value in the world of internet. We all know that registering an online presence has become an indispensable part for any company, any business. Vociferously advertising that is also a part of the game as without adept advertisement nobody will be aware of the existence. SEM is that advertising tool that enhances the visibility quotient of your business in the realm of internet. In a nut shell, SEM is the application of strategic techniques and practices that attracts search engine giants like Google, Yahoo, etc, to your website. The more these search engine giants garner love for your website, more will be the ranks of your websites. In effect more exposure, better visibility and increased leads. All of these are accomplished by SEM.
How SEM can achieve this? Well there are two main practices under SEM – one is the natural and the other is the paid. The former one is more popularly known as organic SEO methods and the latter is the Pay per Click Advertising. Organic SEO methods include natural way of making the website rise up the hierarchy of the search engines so that when a search query that matches a keyword or phrase is made, website automatically gets pulled up. In the paid one, the advertisers have to pay the PPC vendors for placing their advertisement and for every click the former has to pay the latter.
Depending on the need and the budget SEM techniques are applied, and sometimes there is even a combination of both techniques. The main purpose of SEM is to attract higher traffic and ultimately to convert that traffic into customers. SEM is definitely one of the chief revenue generators of the business as it gives the existence of the online profile of your business a prominent position and makes it trafficked and targeted to acquire sales.
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The need of software tools or products is quite high in the market. The usage of such products and tools has become integral to the operation of business and enterprises. Therefore, firms involved in software development enjoy a high demand. However, as proportionate to the sharp demand, the companies providing services along that field has also increased. With the rapid mushrooming of several software firms, customers are welcomed with a plethora of options to choose from. However, along with satisfaction of getting spoilt for choices, they also face one quirky problem. As the options are multitude, who is the best fit becomes quite daunting. Choosing the best one is also important as the main purpose behind hiring a software development firm is to make the business successful in terms of efficiency and effectiveness.
What are the things that you need to look when hiring a software development firm?
• You need to do a thorough research in the market before zeroing on to the one who want to hire. Check for the credentials of the company. Ask them to give references of the previous works done. Good companies usually have the list of clients and detailed portfolio in their websites. You can check from that and determine the nature of the work they do.
• Software products are engineered to bring about changes and to simplify business. Therefore, the firm that you hire must be proficient to the core; otherwise it can never bestow solutions that can bring about changes. Thus, have a thorough understanding of the kind of tools that the firm that you intend to hire use. Get details on their resources, and make sure that they have acquaintances with the latest practices and standards.
• Cost is an important part of choosing the company. Cheap price always does not guarantee high quality, but that does not mean that you have to settle for a out of the reach exorbitant pay. Have a proper understanding on the cost element and make sure that there is no hidden cost. Therefore, read the terms and conditions carefully. Companies who are professional give instant quotes and are thorough in terms of the cost.
• Lastly, ensure that the communication and support system of the company is robust. The firm of your choice must be ready to give you updates at every step of the project development and must be ideally available round the clock. The after sales service is also important. Look for the time period during which the software firm is willing to provide free maintenance support.
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Any company which wants to find a foothold in the internet realm, have to make mend ways with SEO services. Search Engine Optimization or commonly called SEO is the process of optimizing your website so that it is equivocally loved by the search engines. There are various SEO techniques and practices and one of the oldest and effective methods associated with this is called organic SEO. Organic SEO enables the website to gain higher SERPs by the dint of its merit naturally, unlike the paid methods which allow the website to gain higher ranks because advertisers have bought the place.
Although organic SEO methods are cost-effective and they guarantee sustained returns in the long run, they are not that easy to attain. A lot of research and effort has to be put behind to make organic SEO campaigns work successfully. Both On-Page and Off-Page optimization methods have to be adopted to improve the visibility of the website.
The mantle of On-page optimization falls on the shoulder of the content in the website. The content must have two attributes – a) keywords that are relevant and b) optimum density of keywords. The piece of content must have contextual use of keywords so that the content can provide relevant information to the users and keep them hooked to the website or prompt them to turn into loyal customers. Primary keywords and associated keywords must be chosen with deliberation and research as that will determine the SERP fate of the website. Relevant keywords and phrases must feature in the Meta tags and Meta titles to entice the search engine spiders. Cross linking the pages is another effective tactics. Pages with associated content must be linked so that the users get more information, and this also helps the search engines to crawl better.
In terms of Off-Page there are various organic methods that can be employed. One popular is to market the content in various sources like in social media sites or in article directories like Ezine, Article Base, etc. One can also do guest blogging and forum postings. This helps in the process of link building which is one of the best Off-Page tactics. Instead of buying links, organic SEO indulges in natural link back process. This is possible through call to action and impressive content which prompts the readers to share and give the link back to the website. However, this will only work if Black Hat tactics are not indulged in like spamming or article spinning to get back links.
Organic SEO methods can offer huge returns in the long run and they are also capable of providing sustained comprehensive solutions. However, this is a time consuming method and requires strong research. There can be no short cut if organic SEO method has to work for your website.
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We all know about blogging, courtesy the boom of the internet bubble. Now blogging is not restricted to one’s own blog. One can post blog entries in other blogs, as well. The latter exercise is called guest blogging and it is by no means not uncommon or unheard of. Lot of people indulges in guest posts as this is one of the well known Off-Page SEO methods that are employed as a part of organic SEO marketing.
Guest Blogging works in a two way process and works because of the mutual benefits that a blog owner and blogger derives. A blog owner gets high quality original content for free for their blogs, and in return expose the blog write up to a new audience and wider readership. This helps in the link building process for the website which the blogger represents. In return of the content, the blogger gets free back links which again is an important exercise for attracting traffic to the website. Only thing that the blogger has to keep in mind is the fact that the website where the guest post is entered is reputable. Only back links from relevant and niche forums helps in attaining higher SERPs.
Guest Blogging, however, is not just about traffic, although that is definitely the main attractions. Building audience is one of the main highlights of guest blogging. Your blog gets exposed to a large audience and through this you can effectively build a loyal network. You can also get engaged in interactive session with your audience through comments. You can pull this audience base directly to your company’s blog and website, thereby giving boost to the traffic of your website. For that, you have to regularly post high quality guest blogs and you cannot be a ‘on the fly’ guest blogger. Building a loyal audience or generating a sustained traffic needs time, research and hard work. Following ‘flash in the pan’ syndrome will not help.
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Traffic is the most coveted term for any website. There can hardly be any doubt on the importance of traffic for the survival and success of the website. To gather this prized phenomenon, your website has to be in the limelight of the hierarchies of the search engines. There are various ways through which this can be done. PPC is definitely one of the well known traffic generating mechanism that can bestow great benefits and can boost your online presence in a positive way.
PPC is known by myriad names like Pay per click and sometimes it is even referred to as cost per click. It is basically advertising your listing in the search engine results. You have to purchase the place in the search engine results. This sponsored listing will occur when anybody searches for something which contains or matches your keywords. But, you as an advertiser have to pay for every click that your ad will get.
There are two sides to the question of employing PPC. Firstly it is a cost intensive process for sure. PPC service providers like Google AdWords, Yahoo Search Marketing, etc, will charge quite high especially for high competition keywords. The other side is that, it is highly effective as a method for driving website traffic.
Now, may people will argue that when there is organic SEO tactics that enables free clicks, paid clicks are irrelevant. This is, however, not the whole truth. There cannot be any denial of the fact that SEO tactics are the best ways of gathering higher SERPs for the website, but the time period required for this is quite high. Considering the long gestation period of organic SEO methods to work effectively, PPC can be employed. For website who are new in the block and do not have elaborate SEO optimized content, they can employ PPC to enhance their website’s visibility and presence in the domain of internet.
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